Kenyon wants cleaner image

Chelsea chief executive Peter Kenyon wants the Barclays Premiership champions
to rid themselves of the 'rebel' tag which he fears could hamper their
development into a global brand. Kenyon admits a variety of factors have
caused a degree of unpopularity among other clubs and supporters,
including the controversial `tapping-up' affair involving Ashley Cole
as well as the financial power the club wields since Roman Abramovich's arrival.

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